I’m trying new things, getting better at the ones I already love, and learning from the stuff that flops. This page is the behind-the-scenes, if you want to follow along :)
Playing the Pricing Game
I recently worked on a project for Coolblue, one of the largest Dutch electronics retailers. In a team of four, we investigated how competitors were responding to each other on price, and whether there was a more deliberate strategy for Coolblue to play in the cellphone and vacuum cleaner markets.
BookTalk with Saumya: Human Acts by Han Kang
My second encounter with the Gwangju uprising, but a completely different experience than Youth of May. While the show gave me two characters to follow and a human entry point. The book gave me something harder with many perspectives layered across years, accumulating into an education in what it costs to live through something like this, and what it costs to survive it.
Runners High? More like Runners BYE
Let’s run it back to the 7th grade. I joined the track and field team and immediately realised I hated running and 100/200 meter sprints were the only acceptable waves for me because they got over the quickest. But track training still involved "long distance" runs too, and I knew in my bones that I should’ve just stuck to basketball. My track career both started and ended in 7th grade.
BookTalk with Saumya: What You Are Looking For Is In The Library, by Michiko Aoyama
I picked up "What You Are Looking For Is In The Library" on a day I was feeling a little stuck. Grad weekend was finally over, I'd dropped my dad off at the airport, I was officially off the hook with all my engagements, and I was just there. Not dramatically lost, not existentially spiralling, just directionless in a quiet and nagging way. The kind of feeling you don’t tell anyone about, because you can’t really articulate it yourself. Turns out, that exact feeling is at the heart of this book.
So I took that Machine Learning Course Everyone Talks About
There’s been all this buzz around AI and machine learning and what not so I’m not gonna lie I haven’t been that much a stranger to the concept. However, initially it really was just that. A buzz I only heard and knew nothing about. Or so I thought.
How HEINEKEN taught me the power of IoT across the Value Chain
So, I had no idea what “Internet of Things” (IoT) was before joining HEINEKEN nor did I ever think a beer company would be the first to teach me about it. That is precisely what is so cool about the entire concept. By connecting everyday devices to the internet, IoT unlocks a treasure trove of possibilities for ALL kinds of businesses to elevate their customer satisfaction, and in turn unlock growth!












